Brief:

Deliver brand's global social media strategy.

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What I did:

Worked with Thumbstoppers to develop a social media strategy for Beefeater’s global channels, which was also used to help guide local markets around the world.

 

The process started with an audit of current state of play, looking at all Beefeater channels and competitors. Then worked up a new approach to social to shift content to have a younger, more modern and exciting format, with a strong focus on London. The strategy provided clear direction with content pillars as well as best practice and plans for rollout.