• UK

Cainhoe Wood Golf Club

Digital marketing

Brief:

Manage the rebrand of Beadlow Manor Golf Club to new name and identity as Cainhoe Wood Golf Club. Launch the new club on all digital platforms & provide ongoing full digital marketing services.

What I did:

Devised a marketing strategy built on community and attracting younger players & families. Developed new logo and brand identity, designed new website, set up and new social media accounts and delivering on going social activity along with email marketing newsletters.

Helped to turn a struggling golf club with a poor reputation, under new ownership, in to a modern, welcoming and family-friendly venue with strong online presence and community feel, enticing back old members and attracting new ones in equal measures.

 

Results:

More than doubled memberships within first three months of re-opening. The club now operates a waiting list for membership, has massively increased the number of green fees players and has a packed driving range.

© Adam Gordon Media Limited, 2020