Southern Comfort (for Share Creative)
Full recipe video
Short recipe video
DJ BBQ full recipe
DJ BBQ Instagram
Drive association of Southern Comfort with barbecue culture.
What I did:
Worked with influencer / chef DJ BBQ to create an 8 minute barbecue feast video recipe - housed and promoted on Southern Comfort and DJ BBQ channels.
Also added huge value to the partnership by leveraging DJ BBQ to front a full summer's worth of Southern comfort related content including Spotify playlists, cocktail recipes and promotions for upcoming festivals where Southern Comfort had a presence.
On Instagram a nine tile image was created, with each post housing a separate piece of content, giving fans info on a full summer’s worth of food, drink and parties all in one place.
View rate of 23% on main 8 minute video
3 month's worth of content from a 1 day shoot