Brief:

Drive association of Southern Comfort with barbecue culture.

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What I did:

Worked with influencer / chef DJ BBQ to create an 8 minute barbecue feast video recipe - housed and promoted on Southern Comfort and DJ BBQ channels.

 

Also added huge value to the partnership by leveraging DJ BBQ to front a full summer's worth of Southern comfort related content including Spotify playlists, cocktail recipes and promotions for upcoming festivals where Southern Comfort had a presence.

 

On Instagram a nine tile image was created, with each post housing a separate piece of content, giving fans info on a full summer’s worth of food, drink and parties all in one place.

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Results:

View rate of 23% on main 8 minute video

3 month's worth of content from a 1 day shoot