ITV

UEFA Euro 2016

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Brief:

Drive anticipation and enjoyment of UEFA Euro 2016 football matches on ITV.

What I did:

Led ITV main channel’s social coverage, working in partnership with ITV Sport and Copa90.

 

Provided build-up of fixtures using eye-catching visuals, Twitter polls and gifs. Also worked with Copa90 to push The Fans Daily, a daily round-up of action from the fan’s perspective, which was aired on the ITV Hub. Lastly, I shared live in-match reaction from every single match of the tournament across ITV social channels.

To avoid clashing with ITV Sport’s own social coverage, in-match content was focussed on being fun and relatable, within the wider ITV family world, by adding an ITV entertainment show 'reaction gif' after a funny / big moment from a match. These clips were all edited in real-time and published within 5-10 minutes of the moment taking place.

 

Results:

Over 100k interactions

Featured on Twitter Moments

The Fans Daily was first show for digital only audience - social was the main driver

© Adam Gordon Media Limited, 2020