top of page
ITV social coverage of UEFA Euro 2016
digital content
ITV Tweet
Dancing gif


UEFA Euro 2016

  • Twitter Social Icon
  • Facebook Social Icon


Drive anticipation and enjoyment of UEFA Euro 2016 football matches on ITV.

What I did:

Led ITV main channel’s social coverage, working in partnership with ITV Sport and Copa90.


Provided build-up of fixtures using eye-catching visuals, Twitter polls and gifs. Also worked with Copa90 to push The Fans Daily, a daily round-up of action from the fan’s perspective, which was aired on the ITV Hub. Lastly, I shared live in-match reaction from every single match of the tournament across ITV social channels.

To avoid clashing with ITV Sport’s own social coverage, in-match content was focussed on being fun and relatable, within the wider ITV family world, by adding an ITV entertainment show 'reaction gif' after a funny / big moment from a match. These clips were all edited in real-time and published within 5-10 minutes of the moment taking place.



Over 100k interactions

Featured on Twitter Moments

The Fans Daily was first show for digital only audience - social was the main driver

ITV Tweet
Reaction gif
bottom of page