Deliver the brand's first set of photography guidelines and improve photo shoot processes.
What I did:
Ran a series of workshops with senior stakeholders to help define what a 'Higgidy' photograph looked like.
Delivered a comprehensive and robust set of photographic guidelines which set out best practice for a wide range of creative and technical considerations.
We then workshopped shoot processes, culminating in a new set of agreed procedures which covered work flow, briefing documents, approvals and timings.
- More consistent approach to photography across the company, increasing brand recognition
- Increased brand visibility with extra focus on (natural and authentic) inclusion of packaging in images
- Increased human and relatable aspect in images
- Smoother and clearer processes, resulting in more efficient and purposeful use of people's time