Social media strategy
Social media consultancy
Deliver the brand's first social media strategy and provide ongoing content support to the in-house team.
What I did:
Undertook an audit of current social media output and then developed a full social media strategy and roadmap for unweighting of social output.
Developed audiences, role of social, content pillars and best practice across all platforms and also helped introduce a more defined approach to paid media and assistance with processes and set up.
- Shift away from pure product focus, to include more personable & relatable content
- Social engagement more than doubled
- Video content seeing 3x benchmark view time
- Page reach increased 5x
- Organic follower increase up 71%