Brief:

Deliver the brand's first social media strategy and provide ongoing content support to the in-house team.

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What I did:

Undertook an audit of current social media output and then developed a full social media strategy and roadmap for unweighting of social output.

 

Developed audiences, role of social, content pillars and best practice across all platforms and also helped introduce a more defined approach to paid media and assistance with processes and set up.

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Results:

- Shift away from pure product focus, to include more personable & relatable content

- Social engagement more than doubled

- Video content seeing 3x benchmark view time

- Page reach increased 5x

- Organic follower increase up 71%