Brief:

Create and post content on all ITV owned social channels.

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What I did:

Founder-member of the Real Time Studio at ITV Creative, leading campaigns for Love Island, Ibiza Weekender, Ninja Warrior, Euro 2016 and the RBS 6 Nations.

 

Also provided community management on the feeds, producing and posting reactive content and live-Tweeting along with TV during the evening, including for major events like the X Factor and Love Island finals and every match of Euro 2016.

 

Results:

- Gold award for Best Use of Social at European Promax Awards

- Twitter follower growth of 99%

- Most engaged Tweet in ITV’s history