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ITV (in-house freelancer)
Social media strategy
Social media management
ITV
ITV2
ITVBe
ITV4
Brief:
Create and post content on all ITV owned social channels.
What I did:
Founder-member of the Real Time Studio at ITV Creative, leading campaigns for Love Island, Ibiza Weekender, Ninja Warrior, Euro 2016 and the RBS 6 Nations.
Also provided community management on the feeds, producing and posting reactive content and live-Tweeting along with TV during the evening, including for major events like the X Factor and Love Island finals and every match of Euro 2016.
Results:
- Gold award for Best Use of Social at European Promax Awards
- Twitter follower growth of 99%
- Most engaged Tweet in ITV’s history
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