Brief:

Launch the new Jeep Compass on social.

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What I did:

Led the ‘Set Your Own Course’ social campaign, which was built around three mini-documentaries telling the stories of three inspiring people who went against the grain to achieve success in their lives, with the aim of inspiring the audience to dare to do different too.

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Through Jeep UK social channels, as well as the three inspirational people's own channels, we drove fans to a Set Your Own Course landing page on the Jeep website, which housed the full videos and stories.

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Results:

- Auto Express magazine Social Media Campaign of the Year

- 80k video views

- 17k click throughs