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Social media manager
Social media manager
Social media manager
Social media manager

Social media strategy
Social media management


Build social strategy ahead of new product launch, then deliver all content (working with a designer).

What I did:

Working from an early version of the brand guidelines, I helped shape the visual and written style for the whole brand by working up a comprehensive social strategy aimed at a young audience.


I then managed the ongoing social content delivery – working with a graphic designer – concepting and briefing posts, writing copy. Then scheduling content and reporting on performance.


Took photos for the feed and supported influencer campaigns.


- Delivered a fun, colourful and youthful brand with a clear visual identity

- Developed brand tone of voice

- Set foundations for brand to expand its marketing beyond social media in year two.

  • PopWorks
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