Social media strategy
Social media management
Build social strategy ahead of new product launch, then deliver all content (working with a designer).
What I did:
Working from an early version of the brand guidelines, I helped shape the visual and written style for the whole brand by working up a comprehensive social strategy aimed at a young audience.
I then managed the ongoing social content delivery – working with a graphic designer – concepting and briefing posts, writing copy. Then scheduling content and reporting on performance.
Took photos for the feed and supported influencer campaigns.
- Delivered a fun, colourful and youthful brand with a clear visual identity
- Developed brand tone of voice
- Set foundations for brand to expand its marketing beyond social media in year two.