Brief:

Build social strategy ahead of new product launch, then deliver all content (working with a designer).

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What I did:

Working from an early version of the brand guidelines, I helped shape the visual and written style for the whole brand by working up a comprehensive social strategy aimed at a young audience.

 

I then managed the ongoing social content delivery – working with a graphic designer – concepting and briefing posts, writing copy. Then scheduling content and reporting on performance.

 

Took photos for the feed and supported influencer campaigns.

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Results:

- Delivered a fun, colourful and youthful brand with a clear visual identity

- Developed brand tone of voice

- Set foundations for brand to expand its marketing beyond social media in year two.