Brief:

Streamline Sky's social output, using the @SkyUK channel and deliver all social content for the new channel.

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What I did:

Oversaw the consolidation of multiple social channels and product streams in to one coherent brand strategy, on one channel.

 

Content created for @SkyUK was centred on three key areas - Sky Q, Sky Box Sets and the Sky Kids app. Bespoke social campaigns for Sky Q Voice Control featured talent including Anthony Joshua, Thierry Henry and Gary Neville.

 

As the @SkyUK accounts are the main shop window for all Sky customers, community management was also a key area and sentiment was massively improved.

 

Results:

- 152% increase in engagements

- 207% increase in comments

- 567% increase in shares