Sky (for Share Creative)

Social refresh

  • Facebook Social Icon
  • Twitter Social Icon

Brief:

Streamline Sky's social output, using the @SkyUK channel.

What I did:

Oversaw the consolidation of multiple social channels and product streams in to one coherent brand strategy, on one channel.

 

Content posted on @SkyUK was centred on three key areas - Sky Q, Sky Box Sets and the Sky Kids app. From new season launches of the Walking Dead to technical information on new Sky Q product features and light-hearted half term checklists for parents.

 

As the @SkyUK accounts are the main shop window for all Sky customers, community management was also a key area and sentiment was massively improved.

 

Results:

152% increase in engagements

207% increase in comments

567% increase in shares

© Adam Gordon Media Limited, 2020