Sky (for Share Creative)

Social refresh

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Streamline Sky's social output, using the @SkyUK channel.

What I did:

Oversaw the consolidation of multiple social channels and product streams in to one coherent brand strategy, on one channel.


Content posted on @SkyUK was centred on three key areas - Sky Q, Sky Box Sets and the Sky Kids app. From new season launches of the Walking Dead to technical information on new Sky Q product features and light-hearted half term checklists for parents.


As the @SkyUK accounts are the main shop window for all Sky customers, community management was also a key area and sentiment was massively improved.



152% increase in engagements

207% increase in comments

567% increase in shares