Sky (for Share Creative)
Social media strategy
Social media management
Streamline Sky's social output, using the @SkyUK channel and deliver all social content for the new channel.
What I did:
Oversaw the consolidation of multiple social channels and product streams in to one coherent brand strategy, on one channel.
Content created for @SkyUK was centred on three key areas - Sky Q, Sky Box Sets and the Sky Kids app. Bespoke social campaigns for Sky Q Voice Control featured talent including Anthony Joshua, Thierry Henry and Gary Neville.
As the @SkyUK accounts are the main shop window for all Sky customers, community management was also a key area and sentiment was massively improved.
- 152% increase in engagements
- 207% increase in comments
- 567% increase in shares