Brief:

Raise awareness of Sky Q's new Voice Control feature.

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What I did:

Created fun, mobile-friendly, content using Sky family talent to show off new feature on the remote control by getting them to test it out on camera.

 

Delivered a Facebook Canvas with Idris Elba showing all the features (Voice Control + more) using bespoke footage and 3D text mixed with already-shot TVCs. Then let Sky Sports stars including Anthony Joshua, Thierry Henry and Gary Neville loose with the new Voice Control remote to produce some fun and light-hearted product related content.

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Results:

Above benchmark results in views, engagement and video completion rates