Sky (for Share Creative)
Sky Q Voice Control
Raise awareness of Sky Q's new Voice Control feature.
What I did:
Created fun, mobile-friendly, content using Sky family talent to show off new feature on the remote control by getting them to test it out on camera.
Delivered a Facebook Canvas with Idris Elba showing all the features (Voice Control + more) using bespoke footage and 3D text mixed with already-shot TVCs. Then let Sky Sports stars including Anthony Joshua, Thierry Henry and Gary Neville loose with the new Voice Control remote to produce some fun and light-hearted product related content.
Above benchmark results in views, engagement and video completion rates