Southern Comfort (for Share Creative)

Social refresh

  • UK
  • Pinterest Social Icon
giphy_logo_square_social.png

Brief:

Update social to align with a product rebrand.

What I did:

Helped define new strategy and playbook with shift to more premium look & feel with a focus on cocktails, country music and barbecue.

 

Launched Pinterest and Giphy accounts, ran campaigns on YouTube and Spotify and launched e-commerce store selling merchandise.

Results:

91% increase in followers (Instagram)

88% increase in engagement

193% increase in click through rate

© Adam Gordon Media Limited, 2020