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Southern Comfort.png
Southern Comfort.png

Southern Comfort (for Share Creative)
Social media strategy
Social media management

  • UK
  • Pinterest Social Icon


Update social to align with a product rebrand.

What I did:

Helped define new strategy and playbook with shift to more premium look & feel with a focus on cocktails, country music and barbecue.


Launched Pinterest and Giphy accounts, ran campaigns on YouTube and Spotify and launched e-commerce store selling merchandise.


- 91% increase in followers (Instagram)

- 88% increase in engagement

- 193% increase in click through rate

Pinterest cocktail recpe
Social media manager
Southern Comfort Instagram content
Social media manager
Social media manager
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