Southern Comfort (for Share Creative)
Update social to align with a product rebrand.
What I did:
Helped define new strategy and playbook with shift to more premium look & feel with a focus on cocktails, country music and barbecue.
Launched Pinterest and Giphy accounts, ran campaigns on YouTube and Spotify and launched e-commerce store selling merchandise.
91% increase in followers (Instagram)
88% increase in engagement
193% increase in click through rate