The North Face (for Share Creative)

Instagram launches

  • UK
  • Germany




Launch Instagram accounts in the UK and Germany to deliver localised content.

What I did:

Part of team that worked on overall strategy, including look & feel and tone of voice docs, as well as the launch campaign itself.


Organised and art-directed shoots, wrote copy for posts and provided concepts and art direction for bigger activations.



132k followers (in 14 months)

900 posts

12 products launched

9 live events covered

© Adam Gordon Media Limited, 2021