The North Face (for Share Creative)

Instagram launches

UK​

Germany

Brief:

Launch Instagram accounts in the UK and Germany to deliver localised content.

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What I did:

Part of team that worked on overall strategy, including look & feel and tone of voice docs, as well as the launch campaign itself.

Organised and art-directed shoots, wrote copy for posts and provided concepts and art direction for bigger activations.

Results:

132k followers (in 14 months)

900 posts

12 products launched

9 live events covered