The North Face (for Share Creative)

Instagram launches

  • UK
  • Germany

UK​

Germany

Brief:

Launch Instagram accounts in the UK and Germany to deliver localised content.

What I did:

Part of team that worked on overall strategy, including look & feel and tone of voice docs, as well as the launch campaign itself.

 

Organised and art-directed shoots, wrote copy for posts and provided concepts and art direction for bigger activations.

 

Results:

132k followers (in 14 months)

900 posts

12 products launched

9 live events covered

© Adam Gordon Media Limited, 2020