Brief:

Launch Instagram accounts in the UK and Germany to deliver localised content.

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What I did:

Part of team that worked on overall strategy, including look & feel and tone of voice docs, as well as the launch campaign itself.

 

Organised and art-directed shoots, wrote copy for posts and provided concepts and art direction for bigger activations.

 

Results:

- 132k followers (in 14 months)

- 900 posts

- 12 products launched

- 9 live events covered