The North Face (for Share Creative)
Launch Instagram accounts in the UK and Germany to deliver localised content.
What I did:
Part of team that worked on overall strategy, including look & feel and tone of voice docs, as well as the launch campaign itself.
Organised and art-directed shoots, wrote copy for posts and provided concepts and art direction for bigger activations.
132k followers (in 14 months)
12 products launched
9 live events covered