Brief:

Amplify Pinnacle Project, The North Face’s biggest campaign of 2018, on social.

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What I did:

Organised and directed a 3 hour live broadcast from a unique pop-up store in the Dolomites, which went out simultaneously on Facebook, .com and digital out of home screens at both London Westfield shopping centres.

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Planned and co-ordinated live content for Instagram Stories from Berlin (Bread&&Butter trade fair) and Manchester (evening of music in conjunction with Boiler Room in car park).

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Results:

- 1.2m people reached (owned) / 6.7m (earned)

- 117k interactions

- 22k engagements (owned) / 127k (earned)

- 18k link clicks