The North Face (for Share Creative)
Facebook Live stream from Italy
Stories from Bread&&Butter
Stories from Manchester event
Amplify The North Face’s biggest campaign of 2018 on social.
What I did:
Organised and directed a 3 hour live broadcast from a unique pop-up store in the Dolomites, which went out simultaneously on Facebook, .com and digital out of home screens at both London Westfield shopping centres.
Planned and co-ordinated live content for Instagram Stories from Berlin (Bread&&Butter trade fair) and Manchester (evening of music in conjunction with Boiler Room in car park).
1.2m people reached (owned) / 6.7m (earned)
22k engagements (owned) / 127k (earned)
18k link clicks