The North Face (for Share Creative)
Social media strategy
Social media management
Facebook Live stream from Italy
Stories from Bread&&Butter
Stories from Manchester event
Amplify Pinnacle Project, The North Face’s biggest campaign of 2018, on social.
What I did:
Organised and directed a 3 hour live broadcast from a unique pop-up store in the Dolomites, which went out simultaneously on Facebook, .com and digital out of home screens at both London Westfield shopping centres.
Planned and co-ordinated live content for Instagram Stories from Berlin (Bread&&Butter trade fair) and Manchester (evening of music in conjunction with Boiler Room in car park).
- 1.2m people reached (owned) / 6.7m (earned)
- 117k interactions
- 22k engagements (owned) / 127k (earned)
- 18k link clicks