The North Face (for Share Creative)

Pinnacle Project

  • Facebook Live broadcast
  • Germany
  • UK

Facebook Live stream from Italy

Stories from Bread&&Butter

Stories from Manchester event

thenorthface.com

Brief:

Amplify The North Face’s biggest campaign of 2018 on social.

What I did:

Organised and directed a 3 hour live broadcast from a unique pop-up store in the Dolomites, which went out simultaneously on Facebook, .com and digital out of home screens at both London Westfield shopping centres.

Planned and co-ordinated live content for Instagram Stories from Berlin (Bread&&Butter trade fair) and Manchester (evening of music in conjunction with Boiler Room in car park).

Results:

1.2m people reached (owned) / 6.7m (earned)

117k interactions

22k engagements (owned) / 127k (earned)

18k link clicks

© Adam Gordon Media Limited, 2020