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London-based, award-winning, social media expert offering no-nonsense consultancy, social strategy, content development and social media management services.


I have over 15 years working in content, starting out in editorial before going on to specialise in social media working in-house and at agencies. I set up on my own as a social media consultant just over a year ago and particularly enjoy working directly with in-house teams at mid-sized brands on social strategy and unweighting of content and social output.



I can help your business get the most out of its social media with clear advice and work that gets results, whatever your needs are.



Offering advice and planning for your social media needs. I will audit your current set up, output and strategy in order to make recommendations and help maximise your presence.


Content Development

Whether you need help developing ideas and plans for a big campaign, or simply overseeing always-on content, I have lots of experience creating and guiding impactful copy, image and video for social.


Social Strategy

I can work with you on a strategy that will give your content a clear purpose and direction, guiding you on what to post, how to do it and how to measure success.


Social Media Management

If you need someone experienced to take the reins and look after your social media, then I can manage day to day posting and community management for you and have years of experience doing so.



As a freelance social media consultant, at agencies and in-house I have been fortunate to work with some amazing brands over the years.


Click on the logos for a look at some specific case studies, or click here to see my portfolio of work.



I'm all about clarity - I offer clear, simple advice, I do good work and I don't do bullshit or buzzwords.
But don't just take my word for it, see what some of the people I've worked with think...

Adam from the start was great at understanding our core brand values and business objectives and worked collaboratively with us as a marketing team on both social media strategy and execution of best practise. He is now considered an extension of the Higgidy team and we really value his expert opinion and ideas on campaign plans.

Emma Bagshaw

Marketing Director at Higgidy



Right now. Let's do some good work together...